Bernardo Gándara
Specialist in International Business and Marketing
International Business Management
International Market Research
Conducting thorough analyses of the target country's sector, identifying specific opportunities and challenges, and thoroughly evaluating tariff and non-tariff barriers that could affect market entry. Providing a clear vision of the competitive landscape and a preliminary assessment of the viability of export projects.
International Logistics and Supply Chain Management
Efficiently managing the global supply chain, including transportation, warehousing, and distribution. Implementing strategies that reduce costs and delivery times, ensuring compliance with international regulations, and facilitating access to new markets.
Advisory on International Payment Methods
Utilizing international payment methods, optimizing operations, and selecting appropriate financial products to minimize risks related to the country and exchange rates. These strategies ensure secure and efficient transactions, facilitating global trade.
Networking Opportunities and Business Contacts
Identification of key business contacts, as well as relevant associations and events in the sector. These opportunities enable the establishment of strategic relationships and access to business networks that enhance growth and international expansion.
Regulatory Compliance
Ensuring compliance with both international and local regulations for products and operations. Continuous evaluation and updating of processes to guarantee adherence to current laws and regulations.
Marketing Management
Comprehensive International Marketing Plan
Design and execution of marketing strategies tailored to international markets, including market analysis, customer segmentation, brand positioning, and development of advertising campaigns. Optimization of digital and traditional communication channels to maximize the reach and effectiveness of campaigns, ensuring the global growth and expansion of the brand.
International Pricing Strategy and Analysis
Development of pricing strategies adapted to international markets, considering factors such as competition, costs, demand, and local regulations. Detailed analysis of pricing structures to ensure competitiveness and maximize profitability. Dynamic price adjustments based on market studies and consumer behavior, guaranteeing adaptability and success in diverse economic environments.
Social Media Content Management
Development and execution of content strategies for social media, tailored to the specificities of the international market. Creation of engaging and relevant content, scheduling of posts, and monitoring of performance metrics. Enhancement of brand visibility and strengthening of the relationship with the target audience through effective campaigns and quality content.
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